LG 50UR78006L Smart TV 50" 4K UHD

LG UHD TV with HDR10 Pro offers optimized brightness levels for vivid colors and remarkable details.
Processor a5 AI 4K Gen6
Improved viewing experience
The a5 AI 4K Gen6 processor enhances the capabilities of the LG UHD TV to give you an immersive experience.
Redefining the 4K scale
Watch lower resolution content in 4K resolution on large UHD screens to enjoy clarity and precision every moment.
Experience your favorite content up close with an extra-large UHD 4K TV.
The ideal combination for the ultimate sound
Combine everything you love to watch with crystal clear sound - the way you should hear it.
When connected to an LG TV, the Sound Bar automatically switches to Sound Bar mode. Plus, enjoy 3 additional modes for the best possible audio experience.
Tailored to your measurements
From your favorite content to your preferred viewing mode, webOS 23 New Home is the hub that revolves around you.
Get personalized movie recommendations, an overview of your team's upcoming games and your own notifications, all in one place just for you.
Get recommendations for new things to watch based on your voice search history.
Smart assistant and connectivity
LG UHD TV takes comfort to a new level thanks to built-in support for Amazon Alexa, Apple AirPlay, HomeKit and Matter. Easily monitor connected devices and check information almost instantly with your voice.
Cinema experience at home
Watch in 4K resolution and enjoy a cinema-like viewing experience.
Unlimited on-demand content
Easily enjoy content from the biggest streaming platforms directly on your LG UHD TV.
AAA Gaming starts here
Transform your experience with fast, smooth gameplay and feel like you're truly immersed in the game world.
Game Optimizer
 Image showing the left half of an image without HGiG while the right half with HGiG, indicating the contrast.Image showing the left half of an image without HGiG while the right half with HGiG, indicating the contrast.
HGiG
 Image showing GeForce NOW on LG HD TV, with shows and games Image showing GeForce NOW on LG HD TV, with shows and games.
Cloud Gaming
Game Optimizer & Dashboard
Find all the settings you need for optimal gaming in one place. The Game Dashboard allows you to quickly change the current settings of the current game genre.
An LG UHD TV packaging box turned into a recycled paper flower planter.